Turn one-time customers into paying members
Sell your own salon membership plans. Customers join online, pay your UPI ID and carry a digital card on their phone. Their discount comes off every bill, without anyone working it out at the counter.
- On Growth and Scale
- Paid to your own UPI ID
- No app for your customers
Sample cards. Your salon's name and logo appear here.
Good for your salon. Good for your customers.
A membership only sells if the customer feels the value, and only lasts if it works for the salon. Bloom handles the tracking so it stays simple on both sides.
For you
What your salon gets
Money before the visits
The fee is paid upfront, straight to your own UPI ID. Bloom takes no cut.
A reason to choose you again
Someone who has paid for your membership has a reason to book with you, not the salon down the road.
Reminders that bring them in
Members get a WhatsApp message before their free birthday or anniversary service, and before their membership ends.
No maths at the counter
The discount goes on the bill when the appointment is completed. GST, reports and commission follow the billed price.
See what each member uses
Visits, money saved and free services used, per member, along with total sales and who is ending soon.
For your customers
What your members get
Savings on every visit
The discount comes off automatically. No coupon to find and nothing to ask for.
A free service on special days
A free facial or haircut around their birthday or anniversary, if your plan includes one.
A card on their phone
It opens from a link, with no app and no account. They can save it as an image too.
Savings they can see
The card shows what they have saved so far and any visits left.
Member prices when booking
Booking from their card shows the discounted price beside the original.
From first plan to first member
No payment gateway to set up, and nothing for your customers to install.
Create a plan
Set the price, validity, discount and any free service. Start from a sample if you like.
Customer joins
From your join link, or from the offer on your booking page or a bill. Or add them at the counter.
They pay your UPI
They tap “I’ve paid” and the request appears on your screen, with a code to match the payment.
You confirm
One tap. The card goes live, the sale is recorded as a paid bill, and the card link goes out on WhatsApp.
Benefits apply
Each bill gets the discount automatically, within any limit you set. Bloom records every use.
Your Salon
Gold Member
MABC234
Priya Sharma
Valid till 31 Mar 2028
You've saved ₹1,240 with this membership
Your birthday treat is ready!
Your free Facial is waiting.
Your benefits
15% off every visit, automatically
Illustrative member view
A card they'll want to show off
Styled like a credit card, in the colour you pick for the plan, with your salon's name and logo. It arrives as a link on WhatsApp, so there's nothing to print or lose.
A live status, not a screenshot
Active or Expired is checked every time it opens, and the QR code opens the same page. So your staff can see it’s valid.
The free service, front and centre
When their birthday or anniversary comes round, the card tells them the treat is ready and until when.
One tap to book again
A Book button on the card opens your booking page with their member price showing. Directions and your number are there too.
One link for the whole membership
The same link is the pay screen, then the card, then the renew page. It can be saved as an image, and the phone number stays masked.
Work out a price that suits both sides
A good plan pays for itself within a few visits for the customer, without giving away your margin. Try your own numbers.
You collect upfront
₹19,950
50 members × ₹399, to your own UPI ID
- A member saves per visit
- ₹90
- Their fee pays for itself after
- ₹2,660 spent, about 5 visits
- The fee covers your discount on
- their first 4 visits
Illustrative arithmetic on the numbers above, not a forecast. How many memberships you sell, and how often members visit, depends on your salon.
What a salon membership can look like
These are the starting points inside Bloom. Tap one, then change anything: the price, the validity, the discount or the free service.
Silver
₹299
- 10% off every visit
- Valid for 6 months
- No free service
Customer earns back the fee after spending ₹2,990
Gold
₹399
- 15% off every visit
- Valid for 1 year
- Free service on birthday
Customer earns back the fee after spending ₹2,660
Platinum
₹999
- 20% off every visit
- Valid for 1 year
- Free service on birthday and anniversary
Customer earns back the fee after spending ₹4,995
Built for how salons actually sell
Set it up once, then manage it from a single Memberships screen on your phone or laptop.
Your plans, your rules
Price, validity from 1 month up to 5 years, discount, an optional limit on discounted visits, terms and card colour.
Free service windows
Pick the service and how many days either side of the date it counts. Once a year per occasion, and renewing doesn’t unlock another.
Terms locked at purchase
Edit or archive a plan any time. People who already bought keep exactly what they paid for.
Offered where customers already are
A line on your booking page and on bills for non-members, plus a join link for your Instagram bio or WhatsApp status.
Sell at the counter too
Add a walk-in customer in a few taps. It activates immediately and records the sale.
Fair renewals
Renewing early keeps the days they have left, and their visit count starts fresh.
Good to know before you start
- You confirm each UPI payment yourself. Bloom can’t see your bank account, so it doesn’t verify payments automatically.
- A membership works at the branch that sold it, not across all branches.
- Refunds happen outside Bloom. You can cancel a membership, and any money back is between you and the customer.
- Your GST treatment is yours to confirm. Sales use your salon’s rate; please check with your CA about fees and free services.
Salon membership questions
What is a salon membership?
A customer pays your salon a fixed fee and, for as long as the membership lasts, gets the benefits you set: a percentage off their bills, a free service on their birthday or anniversary, or both. Bloom keeps track of who is a member and applies the benefits for you.
Which Bloom plans include memberships?
Growth and Scale, and Custom plans built on them. They are not part of Basic or the 14-day free trial, because a membership is a paid promise to your own customers. If you stop paying for a plan that includes them, new sales stop but existing members keep their benefits.
How do customers pay, and how do I know they paid?
They pay your own UPI ID, so the money comes straight to you and Bloom takes no cut. The payment note carries their member code. You check your UPI app and tap Confirm, and only then does the card become active. Bloom does not verify UPI payments automatically.
Can I change a plan after people have bought it?
Yes. Your changes apply to new members only. Everyone who already bought keeps the price, discount and terms they signed up for.
What happens when a membership ends?
It stays valid through its last day. After that the discount stops and the card shows Expired with a Renew button, if you are still selling memberships. Renewing early keeps any unused days, and the visit count starts fresh.
Does the discount change stylist commission?
Yes. Commission and reports follow the price actually billed, so a discounted visit earns commission on the discounted amount, and a fully free service earns none. Keep that in mind when you set your discount and free service.
Does a membership work at all my branches?
A membership works at the branch that sold it. Each branch runs its own plans and has its own join link.
Can members also use loyalty points?
Yes, on plans with loyalty points. The member discount comes off first, then any points they redeem, and new points are earned on the amount left.
How is GST handled on a membership sale?
The sale is recorded as a normal paid bill, at the same GST-inclusive rate as your salon services. Please check with your CA how membership fees and free services should be treated in your own filing.
Give your regulars a reason to stay
Memberships come with Growth from ₹1,499/mo and Scale from ₹2,499/mo, at no extra charge. They aren't part of the 14-day free trial, which covers Bloom's other Growth features.